I recently went to ULTA.

Nbd.

Except…

MAJOR BIG DEAL!

Up until then, I had never actually shopped at ULTA.

I didn’t buy much, just hair dye.

But the fact that there was a salon in the back, pretty much had me sold.

And the men’s selection impressed the manfriend.

Being able to shop somewhere that was basically Sephora meets CVS, was pretty brilliant. So, obviously, I signed up for their ULTAmate Rewards program.

The point system seems pretty straight forward, one point for every dollar, and qualifying for Platinum status is much cheaper than Sephora’s VIB Rouge. A whole $600 cheaper!

That’s not say that I will be completely abandoning Sephora, but I like to have options.

Are you Team ULTA or Team Sephora?