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Viva Magenta is the official Pantone 2023 Color of the Year. It is slightly deeper than the pink that’s had a chokehold on the fashion world.

While pink is a color that I am trying to wear more of, the Barbicore/Valentino pink shade isn’t the most on brand for me. This magenta though, is speaking to me on a deep and spiritual level.

Color hasn’t always been my thing, I’m definitely more of a neutral, all black kind of girl. However, bright colors have been calling out to me, and giving Viva Magenta a try felt like the right move. This Zara dress was not only on sale, but the absolute perfect shade of pink for this soon to be takeover trend.

This year, one of my goals is to shop my closet more. This Free People dress, that is really more of a tunic and can be worn as a shirt jacket, is a personal favorite of mine. If you’ve ever watched Schitt’s Creek, then I don’t need to tell you that it totally gives Alexis Rose vibes.

Here are some magenta pieces that I would immediately add to cart!

Is there anything that caught your eye?